QUESTIONS

Like individuals, every organisation has its own unique identity. A distinct identity will differentiate a business from its competitors. Businesses as a whole are effectively ‘branded’ in the same way as an individual product is.

Corporate identity is based around the concept that everything that a company does or produces needs to project a clear and definitive statement. This statement must be simple, easy to understand and, perhaps most important of all, consistent.

What is Corporate Identity?

Every business or organisation will benefit from implementing a well designed and maintained corporate identity.

Key elements include:

How can this be applied to my business?

This is essentially the first step into conveying your organisation’s ‘image’ to its stakeholders. An effective logo is essential in building loyalty between you and your customers. It can deliver your message clearly, establish and reaffirm your company’s credibility, connect with your potential and existing customers and encourage them to purchase from you.

Read about our logo design service

LOGO DESIGN

All contact with existing/potential customers must consistently communicate the company’s identity.

From signage, advertisements, brochures and business cards, right down to invoices, letterheads and envelopes, your organisation’s message needs to be constantly reiterated.

It is vital that any marketing communications are well designed. These days households and businesses get inundated with flyers, special offer leaflets, product lists and general promotional information. You want to increase the chances that the shiny crisp brochure which claimed part of your marketing budget in printing costs, stays in their heads and out of their bin! It is well worth getting any marketing materials professionally designed for this reason. A good designer will be well versed in the various methods of inciting interest in the reader.

Read about our stationery design service Read about our promotional literature design service

STATIONERY AND PROMOTIONAL LITERATURE

With this in mind it is imperative that all businesses, regardless of what industry they are in, have a web presence in order to promote their products or services. With the world wide web being the most powerful of marketing tools, it would be illogical for an organisation not to take advantage of the potential benefits it offers. If you still aren’t convinced that your business needs a website, take a look at:

10 Reasons Why an Organisation Needs an Effective Web Presence

Once you have decided that your business needs a website, there are many design issues that need to be addressed. Both the overall appearance of the site and its content must support and indeed work towards strengthening your corporate identity.

Another design issue that is just as important as the layout and content of the website are the methods of increasing traffic to it. After all, there is little benefit in having spent time and money to get an impressive site designed if no-one knows it is there.

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WEBSITE DESIGN

If you think developing a corporate identity for your company is costly luxury - think again. Creating an image for your company is not a luxury - it is a necessity and with Fingerprint Design, it doesn’t cost as much as you think! We believe that it is important to keep prices keen so both start-up and established small businesses do not have to compromise creating an impressive company image for price.

But will it be expensive?

Recent government research showed that in 2007, 15.23 million households in the UK had internet access. The research also revealed that a staggering 86% of users used the internet for research on goods and services.